7 Marketing Secrets for Pool Builders

Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet.  In the works for nearly 3 years, our brand-new e-book is finally available for your […]

How to Play Nice with Google

FINALLY – An EASY way to “Be Friends” and “Play Nice” with Google… By Brett Lloyd Abbott, MYM Austin Inc. The running joke (in the Internet marketing world) is that the “g” in the Google+ logo stands for “ghost town.” But you shouldn’t say that out loud, because – despite the painful accuracy of the […]

PayPerClick advertising just got BETTER

PPC ads will be MORE powerful if you use these new tricks. By Brett Lloyd Abbott, MYM Austin Inc. There’s apparently a lot of interest in “pay per click” advertising, based on the response I got to last week’s newsletter. So I thought I would share with you a few clever ideas that can make […]

If you’re not SWAMPED, you should be doing PPC

(My apologies to my friends/readers in the Southern Hemisphere; In JUNE, this is more of a Northern Hemisphere / “Middle of the Season” type of message. You might bookmark this for review in December!) It’s June. If you’re not as busy as you want, Then you should be looking at Google AdWords/Pay per Click/PPC By […]

Marketing Advice for Pool Builders – 2015

Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015.  We have an interesting mixture of trends going on […]

Pool Builder Marketing Secret #7: Convert more prospects into buyers

I think it’s fitting that we’re now talking about “converting prospects into buyers,” because if all of these marketing efforts don’t eventually result in CASH IN YOUR POCKET, then we’ve both been wasting our time. So let’s talk about some relatively small yet powerful things you can do that will have a definite positive impact on your closing ratios. Let’s talk about…

VIDEO: Why Pool Builders SHOULDN’T try to do EVERYTHING

“You DON’T Have to do EVERYTHING” By Brett Lloyd Abbott, MYM Austin Inc. For my inaugural video newsletter, I want to “wipe the slate clean” and point out that while advertising and websites and brochures and social media and lots of other marketing efforts can be helpful if not critical to your success, that doesn’t […]

Confessions of an SEO Crook

It’s normally not considered wise for a business owner to offer up the “dirty little secrets” behind their industry. But this ongoing challenge of “search engine optimization” has grown into such a monster that I think it’s time I finally come clean with it. I am an SEO crook.

Pool Builder Secrets from the lucky few…

Why Some Pool Builders Grow in a Downturn… ..and what we can learn from them. By Brett Lloyd Abbott, MYM Austin Inc. The last two years have been tough for most pool builders. While a few builders saw growth, most continue to fall short of their sales for the previous year. And this year doesn’t […]

6 More Marketing Tips for Pool Builders

More Marketing Tips for Pool Builders PAID ADVERTISING – How To Get Your Money’s Worth… By Brett Lloyd Abbott, MYM Austin Inc. Last week I gave you some insider tips on how to get “Free & Nearly-Free Advertising.” Today I’m going to help you with “Paid Advertising.” When sales are down, that’s the time to […]