Smart Marketing Decisions for the Upcoming Season
This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June – July 2022 issue.
Have we finally put the pandemic behind us? I’m not sure anyone can confidently predict that. But I’m fairly confident about the following predictions:
- Demand will remain strong for new pools, most likely for the next 12 to 24 months.
- But that demand will gently taper off throughout the season, just as we saw in 2021/2022.
- And shortages in materials and human resources will continue to challenge the industry.
With that in mind, I offer the following “marketing checklist” to make sure you are as prepared as possible for what’s ahead of us in the swimming pool industry…
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