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Smart Marketing Decisions for the Upcoming Season

This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June – July 2022 issue.

Have we finally put the pandemic behind us? I’m not sure anyone can confidently predict that. But I’m fairly confident about the following predictions:

  1. Demand will remain strong for new pools, most likely for the next 12 to 24 months.
  2. But that demand will gently taper off throughout the season, just as we saw in 2021/2022.
  3. And shortages in materials and human resources will continue to challenge the industry.

With that in mind, I offer the following “marketing checklist” to make sure you are as prepared as possible for what’s ahead of us in the swimming pool industry…

To read the full article, please click here.

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