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“Platitudes: A Company-Crushing Killer.”
(Splash Magazine
June-July, 2019)

Platitudes: A Company-Crushing Killer

This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June/July issue 2019.

For any pool industry contractor who is frustrated with failed efforts to grow the business, this message is for you. Every day I talk to pool builders who are spending more and more on advertising, but are not impressed with the results.

To read the full article, please click here.

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