Advertising During the Pandemic

This article is written by Brett Lloyd Abbott and was published in the Splash Magazine April – May 2020 issue.

Should you be advertising during the Covid-19 pandemic?

Well, that depends…

  1. How long is this pandemic going to last? And
  2. Will my business be able to survive?

These two questions have a lot of business owners frozen, as leads and sales drop precipitously.

Builders in particular are getting desperate for sales, so they’re “ready to advertise in the worst possible way.” (That’s an inside joke for marketing people, and it’s not a compliment.)

So that leads to the big question – should you be advertising during this pandemic?

Well, I’ve got several answers for you.

To read the full article, please click here.

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