The “Marketing for Pool Builders” Team

Who We Are…

We specialize in serving the marketing, advertising and business growth needs of the swimming pool construction industry. We work exclusively with swimming pool builders and high-end landscape professionals throughout North America and beyond. Meet Our People. Our marketing program includes website design and management , organic and paid lead generation services such as SEO and PPC, sales training, copywriting and graphic design.


Who We Work With…

We specifically look for high-integrity, customer-centric pool builders who build a great product, but aren’t getting all the business or profit they want. If you find yourself frequently competing on price, or bogged down by the hassles of managing your own marketing, then you definitely should take a look at what our system does for you.

On the other hand, if you’ve got a track record of unhappy customers, unfinished pools or bankruptcies, then we’re probably not right for each other. We’re not interested in using marketing to cover up gross deficiencies in a company’s products or services. It’s too hard, it’s not honest, and it won’t work in the long run anyway.

Due to the competitive nature of the market, we normally work with just a few pool builders in any particular region. In larger markets, we may sign an “exclusive agreement” with a particular client, which means we won’t work with any other builders in that marketplace.

The People of Pool Builder Marketing…

Implementing the strategic and tactical marketing programs for pool builders takes a lot of expert help. We have many outstanding members on the team to help manage this task.

  • Brett Lloyd Abbott – President, Chief Strategist and Copywriter
  • Naomi Guedea Abbott – Vice President, CFO
  • Richard Green – Tactical Account Manager
  • Bob Farooq – Automation Expert
  • Kendra Wilson – Website Project Manager
  • Barbara Carneiro – Website Design
  • Breno Carneiro – Web Developer
  • Bruno Carneiro – Web Developer
  • Zain – Web Developer

Brett Lloyd Abbott

Brett Lloyd Abbott

Prior to founding MYM Austin, Brett enjoyed a successful 20 year career in high-tech marketing and sales management. Trained in a myriad of sales, marketing and business training concepts, Brett was responsible for rolling out new product lines, creating and delivering strategic sales and marketing programs, and managing multi-national accounts and operations in the US, Europe and Asia.

In 2002, Brett left the high-tech industry and became a licensed agent of Monopolize Your Marketplace.  After extensive training in the MYM system, he founded MYM Austin. In 2006, Brett narrowed the focus to exclusively working in the swimming pool industry and changed the name of the company to Pool Builder Marketing, LLC.

The operation has now grown into team of more than a dozen experienced professionals and advisers. These experts support our operations in the areas of strategic development, tactical management, copywriting, graphic design and website management. Brett is recognized by the Monopolize your Marketplace organization as a “Level III Accredited Agent,” one of only three such agents in the country.

Brett is a frequent keynote speaker and leader of workshops and seminars throughout North America.and Europe. Subjects include:

  • “7 Crucial Marketing Secrets Every Pool Builder Should Know (UPDATED for 2024).”
  • “Use AUTOMATION To SELL More and SATISFY More, Without More Manpower!”
  • “Advanced Pool Sales Strategies: How To Win Your Prospects Hearts, Minds And Wallets.”
  • “Google Ads – How to Get Results and Not Get Burned.”
  • “Selling Renovations When New Pool Leads Dry Up.”
  • “Pool Builder Websites – How to Get More Visitors and Convert Them into Hot Prospects.”
  • “The Deadly Dozen Company-Crushing Killers.”
  • “HOME SHOWS – How to Get More Leads, Set More Appointments and Make More Money.”
  • “CUSTOMER SATISFACTION: How to Win Client Satisfaction”.

Naomi Abbott

Naomi Guedea Abbott

Naomi is Vice President and CFO of Pool Builder Marketing. Stunningly beautiful, most people consider Naomi to be living proof that Brett obviously knows a thing or two about marketing. A “Level 2 Accredited Agent” with the Monopolize Your Marketplace organization, Naomi handles our sales and accounting functions and much of our executive planning.


Richard Green

Richard is the manager of the Customer Support Team at Pool Builder Marketing. With his team, he makes sure all our clients’ marketing operations are running smoothly and properly. When clients want to modify their websites, e-mail accounts, automatic follow-up systems, or any other marketing operations, he and the team make sure the requests get handled in a jiffy. (And by “in a jiffy,”  we mean that 95% of all requests are to be completed in less than 48 hours.)

Barbara Carneiro

Barbara Carneiro

Barbara designs most of the new websites for our clients. Once we settle on a graphical layout, then Barbara and her team will implement the HTML code, the java scripts, the scrolling text, the on-board videos and all animation to bring the website to life.

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