Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
Systems For Pool Builders

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Here are 3 reasons you might want to consider Pay-Per-Click Advertising right now…

As I’ve said a lot lately, the lead flow / consumer demand for new pools in 2023 is looking sketchy at best. I’m concerned for any pool company who isn’t proactively preparing for this upcoming challenging season.

In addition to being “ready to pivot your offerings,” I think PPC advertising may play a crucial role as well, at least for the short term.

Here are three reasons why you might want to consider dipping your toe in the water right now…


FIRST, it’s “The Professor,” Mr. Dane Wiseman.

As the professor for digital marketing at NYU, Dane is my “go-to” guy for all things digital, including organic and paid ads on Google, Bing, Facebook, and more.

Dane is once again offering his PPC analytics and “dashboard setup” at no charge for anyone who initiates a PPC ad campaign through him in December.

Dane’s is the ONLY PPC agency I trust and recommend to MY clients.


SECOND, it’s $500 in FREE ADS from Google.

Google brings this offer around now and again, to entice new people to try out their PPC services.

If you’re already running Google ads, then Google’s not really interested in giving you any credits.

But if you start a NEW campaign through Dane, you can get the credit, AND have a Master set it up for you properly.


THIRD, This is the PERFECT time to “test the waters” for 2023.

If you decide to pivot to some new offerings in 2023, you’ll need to let the world know about it. The fastest way to do that is with paid Google ads.

(You could try to do it organically, but on its own, your organic listings won’t move much for at least the first six months. And even then, they will still be secondary to all the PPC ads above you.)

Similarly, if you decide NOT to pivot, and just stay the course with new pools, you’ll have to fight harder than ever to get your hands on the dwindling new pool leads.

If you’re not already overwhelmed with referrals, and you go into 2023 without a PPC ad plan, then I’m concerned it could be a real bumpy road ahead for you.


I strongly suggest you grab this FREE PPC Audit via this webform before Dane runs out of capacity.

Dane will save you time and money, and will also help you with understand the effectiveness of your current ad spending. (He will also help you figure out if you’re getting RIPPED OFF by your current PPC agency.)

AND Dane will help you get that $500 credit in free ads when you buy your first $500 of ads with Google.



If you have any questions, or don’t hear from Dane in the next 24 hours, please call me personally at 512-266-7777, or email me at Brett@PoolBuilderMarketing.com.

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