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Strategic & Tactical Marketing
Systems For Pool Builders

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Marketing Advice for Pool Builders

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  1. Signing up for SurveyLocal is the smartest thing you can do right now
  2. Get inside the Minds of Today’s Swimming Pool Buyers
  3. 2017 Digital Marketing Habits to Break (MAYBE….)
  4. Marketing Advice for Pool Builders in 2017
  5. Comments from the 2016 IPSPE in New Orleans
  6. 2016 International Pool, Spa, Patio EXPO
  7. GOOGLE is moving forward with their “SEO OBLITERATION” plans…
  8. Online Reviews Are More Important Than You Think
  9. What To Do When Prospects IGNORE You
  10. How to discuss PRICE when Selling a Pool
  11. How to Talk About MONEY When Selling a Pool
  12. GOOGLE will OBLITERATE traditional SEO
  13. More (dirty) Tricks when talking to Pool Buyers
  14. Suggestions when talking (selling) to Pool Buyers
  15. Well, I got my butt chewed AGAIN…(for SALES Training)
  16. Comments from the 2015 Pool Spa & Patio show…
  17. If you’re thinking about a logo change
  18. How to Take Better Pool Photos…With a DRONE
  19. 7 Marketing Secrets for Pool Builders
  20. How to Play Nice with Google
  21. PayPerClick advertising just got BETTER
  22. If you’re not SWAMPED, you should be doing PPC
  23. Websites Need CONVERSIONS more than TRAFFIC
  24. Google, “Mobilegeddon,” Websites and SEO
  25. Google’s Mobile-Friendly Warning
  26. How To Get GOOD Online Reviews
  27. Here’s an SEO Secret ANYONE can use…
  28. Marketing Advice for Pool Builders – 2015
  29. Announcing Our New “Everything Included” Website System…
  30. Predictions for 2015, based on the 2014 Pool Spa Patio show…
  31. VIDEO: How to Convince Homeowners to Choose YOU
  32. Pool Builder Marketing Secret #7: Convert more prospects into buyers
  33. Pool Builder Marketing Secret #6: Referrals are the Best Leads of All
  34. Pool Builder Marketing Secret #5: Nurture Prospects to Buy from YOU
  35. VIDEO: THINK like a HOMEOWNER
  36. VIDEO: Why Pool Builders SHOULDN’T try to do EVERYTHING
  37. $300 Credit on PPC Services
  38. For ANYONE running Pay-Per-Click Ads
  39. Free Online Directories to boost your web presence
  40. Pool Builder Marketing Secret #4: SOCIAL MEDIA – You’re Doing It WRONG
  41. Pool Builder Marketing Secret #3: Your Online Image Is More Important Than You Think
  42. Pool Builder Marketing Secret #2: They think you’re “UGLI”
  43. Pool Builder Marketing Secret #1: Buying a Pool Is a BIG DEAL
  44. The 2013 Pool Spa Patio expo (and why 2014 will be BETTER)
  45. MORE SEO and PPC Insights from a Pool Industry Expert
  46. SEO and PPC – How to NOT get BURNED
  47. Confessions of an SEO Crook
  48. Why Trade Shows are a SMART Thing for Pool Builders
  49. Facebook for Pool Builders in 2013 – Some NEW Tricks Worth Trying
  50. Is your website “Mobile-Ready”? Here’s how to find out.
  51. Pool Builder Marketing Recommendations for 2013
  52. Industry Inspiration and Vance Gillette
  53. How’s your Houzz going to sell more pools?
  54. The Plus Side of Google+
  55. I love Angie’s List
  56. Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers?
  57. Builders – Trust Your Wives. (They’ll help you be a better marketer.)
  58. “10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”)
  59. “Change or Die” and “10 Steps to the PERFECT Pool” report
  60. It’s “Winter Marketing Checklist” time…
  61. No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!)
  62. Comments from the 2011 Pool Show: “What Does the Future Hold?”
  63. Check on Your Competition ANYTIME (It takes just five seconds…)
  64. My Best Friend’s Big Pool Buying Mistake (almost)…
  65. The GAVA Awards, 2011: If you’ve never entered, it’s time!
  66. A few more gifts, goodies and "best of" marketing advice for you….
  67. "7 Peak Productivity Practices" Video – My little gift to you….
  68. I Finally Hired a Coach…
  69. Here’s an “Automatic Follow-up System” that ANYONE can afford….
  70. “I Quit” – A great article from sales expert Mario Rossetti…
  71. What do 4 out of 5 “new pool” web-shoppers really want?
  72. The Ugly Truth about This Pool Service Business…
  73. What to do when you’re too busy to do it all… (How to “Git’r done”)
  74. Who’s Been Looking At Your Website? And when & why did they leave?
  75. Pool Builder Secrets from the lucky few…
  76. How Pool Builders should be using Facebook TODAY
  77. For Builders Who Hate Home Shows…
  78. In Search of Recognition…
  79. The Pool Industry in 2010 – Some insights…
  80. A gift from Scrooge
  81. Comments from 2009 Pool & Spa Show
  82. How to Survive E-Commerce Competition
  83. Scary Data, and Reasons to Give Thanks
  84. The Evil behind Merchant Circle Websites
  85. Mind control over your prospects? Hmmmm…
  86. Talkin’ Trash on the Internet… What You Can Do When People Badmouth Your Company Online.
  87. We’ve Created What We Think is the Perfect “Coaching Program” for the Aquatics Industry…
  88. Do You Hate The BBB Too?
  89. Boy, did I get my butt chewed last week…
  90. One of the best SEO secrets I’ve ever found… – And you can get it on-line for only 29 bucks.
  91. “To Blog, or Not to Blog…” – Yes, that really is the question.
  92. A Dirt-Cheap Way to Class up Your Office or Showroom…
  93. Extraordinary service? Don’t kid yourself…
  94. Free Help with Sales and Marketing… – New Wednesday Seminars Designed Specifically For You.
  95. Will Facebook Help You Sell More Pools? – Here’s how to “get up to speed” with the new “Social Media”
  96. Where Pool Sales Should Come From – Real Data from Real Pool Builders…
  97. Some Advice For Your Photographer – Plus a couple of free gifts for you…
  98. Comparing Pool Builders’ Ads – Some real examples from the CT RSVP pack…
  99. How To Make Ad $$ Go Further
  100. Shameless Self-Promotion – Why it’s sometimes good for everybody….
  101. USTREAM.TV Yet another way to drive FREE website traffic…
  102. USTREAM.TV – Part 2 – Some big surprises, both good and bad…
  103. Advertising Your Website… SEO, SEM and PPC Explained
  104. Proactive Referral Programs for Pool Builders
  105. Uncovering your advantages…
  106. The 3-Legged Milk-Stool Strategy
  107. Using “Follow-Up” to Survive Tough Times…
  108. Dealing with Low-Ball Pool Builders (Part 2)
  109. Dealing with Low-Ball Builders (Part 1)
  110. Such an easy way to promote your business… Why don’t more people do it?
  111. For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”
  112. For “Do-It-Yourself” Marketers… 10 “Must-Read” Advertising Books
  113. More Suggestions For Your Website…
  114. Your Dual-Purpose Advertising & Selling Tool… Let’s Talk About Your Website.
  115. Buying a Little More Confidence… For a whole lot less than a $10,000 DVD
  116. When Prospects Don’t Buy… Dealing with a Shortage of Confidence
  117. Marketing for Pool Builders – It ain’t as easy as it used to be…
  118. Marketing Tips for Pool Builders This ain’t the Super Bowl…
  119. Advertising in the Yellow Pages…
  120. 4 Quick Easy Ways for Pool Builders to Spice Up Their Ad Materials
  121. If You’re So Good…
  122. Quick & Easy Marketing Tips for Pool Builders
  123. If You’re Gonna Advertise…Do It Wisely!
  124. 6 More Marketing Tips for Pool Builders

Here are some other marketing articles written specifically for pool builders…

These articles were written by or about Brett Abbott and our marketing system for swimming pool builders. They were written specifically with pool builders in mind, though some of these touch on Pool Service and Retail also:

  1. Update Your Marketing System” (AQ, Spring 2009)
  2. Sales Getting A Little Thin? Update Your Marketing System… (APSP Quarterly, Spring 2009)
  3. Marketing Secrets” (POOL & SPA NEWS, Dec 2007)
  4. Maintenance Free Swimming Pools” (NEW HOMES MAGAZINE, Summer 2007)
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