Industry Inspiration and Vance Gillette
By Brett Lloyd Abbott, MYM Austin Inc.
On Thursday, September 20, I had the distinct pleasure of announcing Vance Gillette as the winner of GAVA’s 2012 “Inspire” award. (GAVA is the Global AquaTekture Visionary Awards program, founded in 2009 by 3V Enterprises. As an advisor to the GAVA program, I’ve talked about this program before.)
Without a doubt, choosing Vance as “a source of pool industry inspiration” had to be the easiest, most slam-dunk “no-brainer” decision we ever made. He’s spent 35 years trotting all over the globe (and now, all manner of Social Media) professing “It’s all about the experience!” The only hard part was limiting the number of people who had great things to say about this pool industry icon.
So what does this have to do with you and me and “love” and “marketing for pool builders”? Quite a bit, in fact:
First, I LOVE beautiful pools. The things you pool builders do to transform an ordinary backyard into a stunning “paradise at home” simply amazes me. From my vantage point, I see that one by one, every day, each one of you is slowly but steadily making this world a more beautiful place. (And, I trust, making a tidy profit while you’re at it.)
Second, I LOVE it when when people in our industry win awards. Not only does it make it easier for guys like me to help market your company, but the accolades can generate a positive upward spiral of enthusiasm for MORE people to do MORE good things in our industry. In this particular case, I truly hope that Vance winning the “Inspire” award will “inspire” you to push the envelope, and build ever greater, more beautiful and more challenging waterscapes and water features in the future.
Third, I LOVE cheerleaders. After all, cheerleading is just another form of marketing. And in our industry, we could use a lot more cheerleading – especially right now, when the economy is soft. (Has anyone ever met a better pool industry cheerleader than Vance?)
While we’re on the subject of “cheerleading” and “inspiration,” let me share a few other statistics from Thursday night’s GAVA awards program, in the hope that this might inspire some competition from some of the “under-represented” areas in the world:
So if you’re a pool builder in Europe, Asia, Africa or the southeastern United States, I suggest you get inspired, and make plans to get involved in the 2013 GAVA awards program. A GAVA award is an outstanding feather in your cap, ESPECIALLY if you land on the cover!
To your success,
PS – I thought you might appreciate Vance’s response after winning the “Inspire” award:
“Thank you for your kind words. Last night’s GAVA awards was the best event and experience in my life!!!”
No, the industry thanks YOU, Vance!
2013 Brett Lloyd Abbott / MYM Austin, Inc. May not be used without permission.